That’s what the Morgans Hotel Group are saying in their headline for an aggressive new marketing & advertising campaign aimed at treating the recession with defiance and optimism.
They believe the attitude of many of their customers is to treat unpleasant things with this level of contempt, with the recession being no different. Interesting approach, and sure to catch some people off-guard and get attention.
What if many of our biggest crises are temporal? This article explores how modern assumptions about time quietly shape aged care, climate policy and governance.
Luxury resorts used to sell status and spectacle. Now they sell something quieter: relief. Guests arrive overloaded, and the best resorts are redesigning around sensory calm, reduced friction, and emotional steadiness. Modern luxury is less about what you add, and more about what you remove.
In 2019 the Victorian Forestry Plan set a 2030 end date for native harvesting. That ten year horizon shaped every part of the transition. When the date was brought forward by six years, the logic collapsed. Part 2 examines how an interrupted timeline left towns exposed before the real work could begin.
AKD Yarram’s closure has been framed as a casualty of the native timber ban, but that story collapses two different industries into one. The mill processed softwood, not native hardwood. The real causes were national construction turbulence and a compressed transition timeline that left towns exposed.