Its good to see a brand take a marketing campaign so thoroughly into its store presentation. Diesel recently launch its “Extreme Weather” campaign and quite literally subjected its Carnaby St Store to the concept, almost destroying it. Some say it looks just awful – personally, it makes you stop and look and isn’t that a large part of what its all about?
Our beliefs can be easily influenced by repetition. A recent study published in Cognition reveals how repeated exposure to statements can create an illusion of knowledge, making us believe we knew the information all along. This “truth effect” exploits our brain’s processing fluency, leading us to trust familiar information more, regardless of its accuracy. In a digital age rife with misinformation, understanding this cognitive bias is crucial for making informed decisions and resisting false beliefs. Discover how repetition shapes our perceptions and what we can do to combat the illusion of knowledge.
Discover the power of Weber’s Law in setting effective pricing strategies. This blog post unravels how small, incremental changes in price or product variables, guided by this 19th-century principle, can subtly influence consumer behaviour and enhance business profitability. It’s time to focus on the differences that truly make a difference.
Delve into the intricate world of non-verbal cues as we uncover lessons from pugs and translate them to our human interactions. Explore the silent symphony of gestures, postures, and facial expressions that compose our unspoken conversations
