Armpit advertising

1382424I might like alternative media and applaud creative marketing concepts but I think this one goes a little too far perhaps.

Right Guard developed a campaign using “Pitvertisers” who wore shirts with small video screens in their armpits.  When they lift their arm to expose their armpits it plays an advertising message about deoderant.  These “Pitvertisers” were sent out into the streets of London. Passers-by were reportedly amazed by the new marketing tactic – some were clearly impressed; but others thought it the pits…

The Conflict Between Cognitive Abilities: Understanding the Trade-Offs

The Conflict Between Cognitive Abilities: Understanding the Trade-Offs

New research reveals a surprising conflict between implicit statistical learning and executive functions, highlighting a trade-off between these cognitive abilities. Implicit statistical learning involves detecting patterns unconsciously, while executive functions encompass high-level processes like decision-making and problem-solving. The study found that individuals excelling in executive functions often struggle with implicit learning, suggesting a competitive interaction between these cognitive systems. This insight challenges traditional views of cognitive abilities as isolated strengths and underscores the need for balanced educational and professional strategies to optimize learning and performance.

The Human Brain’s Preference for Learning from Liked Individuals

The Human Brain’s Preference for Learning from Liked Individuals

Recent research reveals that our brains are hardwired to learn more effectively from people we like. This preference is linked to the brain’s reward system, which becomes more active when receiving information from favored individuals. This discovery has significant implications for education and training, suggesting that positive relationships between educators and learners can enhance the learning process. By fostering trust and empathy, educators can create more engaging and effective learning environments. This insight emphasizes the importance of social connections in cognitive development and learning efficiency.