Sooshi pic 2New Zealanders are an innovative bunch and the new product from New Zealand Natural Ice Creams just adds more weight to that arguement.  They’ve launched Sooshi, which looks like a regular rice sushi but is made of real fruit and ice cream.  The fruit fillings are made to resemble fillings you can find in real sushi with lemon presenting yellow peppers, raspberry – crab, blackcurrant – red peppers and apricot – carrot etc.  The nori or seaweed part is replaced by a upmarket version of a roll-up or dried fruit strip made out of apple.

The best bit? You can ask for a squirt of ’soy sauce’ which will be chocolate syrup!

Messiness

Messiness

The "broken window" theory has been around for ages. It was based originally on an observation of old buildings - if a broken window isn't repaired...

Choice isn’t always a benefit

Choice isn’t always a benefit

Its been known for a long time that too many choices can have a negative impact on sales. A study done at Columbia University in 2000 showed people...