Sooshi pic 2New Zealanders are an innovative bunch and the new product from New Zealand Natural Ice Creams just adds more weight to that arguement.  They’ve launched Sooshi, which looks like a regular rice sushi but is made of real fruit and ice cream.  The fruit fillings are made to resemble fillings you can find in real sushi with lemon presenting yellow peppers, raspberry – crab, blackcurrant – red peppers and apricot – carrot etc.  The nori or seaweed part is replaced by a upmarket version of a roll-up or dried fruit strip made out of apple.

The best bit? You can ask for a squirt of ’soy sauce’ which will be chocolate syrup!

When 1 stop shopping goes too far

When 1 stop shopping goes too far

I know stores like Wal-mart prides itself on being a one stop shop for all your needs. I also know that "cradle to grave" customer retention...

Rare coloured diamond auction

Rare coloured diamond auction

Sotheby's are planning an auction on Nov 17 in Geneva which will feature a collection of some 400 lots of rare natural-coloured diamonds and...

New Pop-up retail chain

New Pop-up retail chain

Another similar concept to Planeshop (although not in airports) has opened in Holland and have plans to spread. BrandNew Stores are basically...

Taste dialects

Taste dialects

Consumer tastes vary wildly around the world, and even within countries there can be marked differences in favoured flavours and textures.  A new...