Earlier this year, jetBlue offered the “All-You-Can-Jet” pass for 30 days (Sep 8 – Oct 8) for $599. It was a great deal for frequent flyers and it also became the linchpin of their social media campaign over the period, with passholders tweeting & blogging about where they were travelling as part of this deal.
jetBlue invited some of the passholders, particularly those who’d really pushed it to the max, along to the jetBlue corporate retreat on Wednesday to talk about their experiences using the pass. There, jetBlue execs promised that they would be bringing back the pass next year “sometime”. So those of you who missed out this year, start keeping your eyes and ears out.
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