Johnny Crawford, jcrawford@ajc.com

Johnny Crawford, jcrawford@ajc.com

Hartsfield-Jackson Atlanta International Airport has introduced sleep rooms operated by Minute Sleeps.

The rooms are compact (2.13m x 2.44m) and come equipped with a daybed sofa, pillows, blankets, a noise reduction system which reduces outside noise, desk, phone, office chair and wifi.  The rooms are on Concourse B.

So far the people who have used the rooms have stayed an average of 90mins but the minimum rental period is 1hr.  They cost $30 for the 1st hr then $7.50 for every 15mins thereafter.

The Last Ten Minutes of Luxury

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Guests pay for days yet remember minutes. The peak end rule explains why a stay often lives or dies on one high moment and the day of departure. What works, what fails, and how to design the arc so memory carries your brand home.

Swiss Cheese Thinking: From Disaster Metaphor to Strategic Advantage

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We use the Swiss Cheese Model to explain how failures happen—but what if we flipped it? This article explores how Swiss Cheese Thinking can transform traditional strategic planning into a resilience-based, investor-grade framework that absorbs shocks instead of collapsing under them.