Its interesting to see this old campaign raised in the parliamentary reports looking at ways of funding the proposed NBN.
This campaign dates back to the early 80’s and was successful due to a combination of a very simple message, a catchy jingle and tapping into Australia’s nationalistic pride at the time.
Another classic from the early 80's, though the campaign itself started in the late 70's written (if I recall correctly) by Peter Carey. I remember...
On Youtube this is listed as 1988 but it was actually 1983/4 and I don't think it ran till 1988 because the jingle made a lot of people a tad...
I remember this ad originally failing at ad testing but everyone believed in it so much it went ahead. So many great campaigns nearly died before...
Another of the classic community service campaigns from the early 80's. An anti-litter movement began in 1969 in Victoria with the formation of...