The Feminine Hygiene product category was probably one of the hardest to work on in the 80’s particularly as most of the product managers were men.  Having to sit through a bloke describing the benefits of a “silky smooth cover” was little short of hysterical – let alone the product benefit explanations of widthways vs lengthways expansion.
Back in those days you used to have to place feminine hygiene ads after 8:30pm at night as “adults only”.

From Canada

From Canada

Now doesn't this make you want to emigrate? And people wonder why I chose to move to somewhere at least 100kms from the nearest Pizza Hut,...

Ikea street graffiti campaign

  As a flow-on from the Milan design fair, Ikea set loose a team of street artists in Milan to stick B&W stenciled figures on subway ads...

Coca Cola Immersive brand experience

In celebration of Coca-Cola's 125th anniversary, they created an immersive "future room" concept at the Turkish modern art museaum Santralistanbul....