This campaign was fraught with so much controversy. In the early 80’s everyone wanted to ditch it and create a new ad – after all it had been running for close to 10 years by then.  The agency thought it was tired, the client thought it was tired – problem was the consumers didn’t.  The ad continued to survive for a few more years but a new campaign was developed for the Amex cards which I guess gave everyone something to play with.

From Canada

From Canada

Now doesn't this make you want to emigrate? And people wonder why I chose to move to somewhere at least 100kms from the nearest Pizza Hut,...

Ikea street graffiti campaign

  As a flow-on from the Milan design fair, Ikea set loose a team of street artists in Milan to stick B&W stenciled figures on subway ads...

Coca Cola Immersive brand experience

In celebration of Coca-Cola's 125th anniversary, they created an immersive "future room" concept at the Turkish modern art museaum Santralistanbul....