Margarine was still relatively new in the 70’s & early 80s and most of the ads focussed on its health benefits. The category was generally seen as negatively motivated with people buying margarine to avoid the perceived health risks of butter. So much of the advertising was plain annoying (eg Ripper Rita). Mojo took a totally different slant with Meadow Lea and linked it to a positive motivation of reward. They came up with the line “you outa be congratulated” because they wanted something which rhymed with polyunsaturated – not something easy to achieve.
The Evolution of Luxury: From Gold Leaf to Inner Peace
Luxury isn’t about wealth—it’s about what’s missing. From postwar security to digital-era silence, what we call “luxury” keeps evolving. This essay explores how rarity shapes desire, how the luxury industry sells emotional scarcity, and why the most coveted experiences today are often the quietest.
