The Holeproof series was another long-lived campaign concept built around a simple idea – “one day you’re gonna get caught with your pants down” – a slightly more contemporary version of what every mother tells their child (though normally accompanied by suggestions of being hit by a bus not what happens in these ads).
The campaign was successful for a few reasons – the message was simple, the music was strong & consistent and most of all the ads were funny situations most of us could relate to.
The most memorable of the campaign (for the girls anyway) from 1995
1992 football version
The Matt Parsmore version
2006 Wedding
They’ve changed strategy now which is unfortunate. Though I have to admit I wouldn’t have minded being part of the casting for their latest campaign….
