This campaign launched in 2001, just months before Ansett eventually collapsed. That wasn’t the fault of the campaign because I doubt anything could have saved Ansett by that time. What the commercial attempted to do was show the level of support Ansett had from very likable and iconic Australians – aligning itself a little less with nationalism (which Qantas owned) and more with success/achievement.
Luxury isn’t about wealth—it’s about what’s missing. From postwar security to digital-era silence, what we call “luxury” keeps evolving. This essay explores how rarity shapes desire, how the luxury industry sells emotional scarcity, and why the most coveted experiences today are often the quietest.
Trump’s AI images and media theatrics aren’t signs of dementia—they’re a deliberate strategy. What happens when outrage becomes the operating system of politics?
That free cheese cube creates an invisible thread of obligation—the same primal mechanism that once ensured tribal survival now shapes your shopping cart.
How tobacco giants used addiction science to transform snack foods, engineering everything from Doritos to Oreos for maximum craveability.