This campaign launched in 2001, just months before Ansett eventually collapsed. That wasn’t the fault of the campaign because I doubt anything could have saved Ansett by that time. What the commercial attempted to do was show the level of support Ansett had from very likable and iconic Australians – aligning itself a little less with nationalism (which Qantas owned) and more with success/achievement.
On Youtube this is listed as 1988 but it was actually 1983/4 and I don't think it ran till 1988 because the jingle made a lot of people a tad...
I remember this ad originally failing at ad testing but everyone believed in it so much it went ahead. So many great campaigns nearly died before...
Another of the classic community service campaigns from the early 80's. An anti-litter movement began in 1969 in Victoria with the formation of...
The 2007 incarnation of Tourism New Zealand's marketing Firstly the launch video Then the commercial shown in Australia