Whilst Qantas now is considered the business airline, it really wasn’t always that way in Australia.  Ansett was more orientated toward the business market, perhaps because it was one territory they could get inroads into against the national carrier.

In the 90s they launched a series of intiatives aimed at increasing their share of this market – launching Golden Wing (Frequent Flyer lounges), valet parking, priority baggage & express checkin. Unfortunately they also started to use Enya’s music as their theme both in their advertising and inflight – something which drove me certifiably nuts given how often I was flying in those days.

Lindamen Wines

Lindamen Wines

Another classic from the early 80's, though the campaign itself started in the late 70's written (if I recall correctly) by Peter Carey. I remember...

Streets Blue Ribbon Ice Cream

Streets Blue Ribbon Ice Cream

On Youtube this is listed as 1988 but it was actually 1983/4 and I don't think it ran till 1988 because the jingle made a lot of people a tad...

Cottees Cordial

Cottees Cordial

I remember this ad originally failing at ad testing but everyone believed in it so much it went ahead.  So many great campaigns nearly died before...

Do the Right Thing

Do the Right Thing

Another of the classic community service campaigns from the early 80's. An anti-litter movement began in 1969 in Victoria with the formation of...