A beautiful campaign from the 90’s which was just haunting in its music. The audio is of a classic Maori love song called “Pokarekare Ana” sung by New Zealand’s very own Dame Kiri Te Kanawa in her absolutely unique voice
Another version sung by a little girl instead of Dame Kiri – also with amazingly emotive images.
Luxury isn’t about wealth—it’s about what’s missing. From postwar security to digital-era silence, what we call “luxury” keeps evolving. This essay explores how rarity shapes desire, how the luxury industry sells emotional scarcity, and why the most coveted experiences today are often the quietest.
Trump’s AI images and media theatrics aren’t signs of dementia—they’re a deliberate strategy. What happens when outrage becomes the operating system of politics?
That free cheese cube creates an invisible thread of obligation—the same primal mechanism that once ensured tribal survival now shapes your shopping cart.
How tobacco giants used addiction science to transform snack foods, engineering everything from Doritos to Oreos for maximum craveability.