Duty Free promotion at Melbourne Airport

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Melbourne Airport ran a Duty Free promotion this Christmas and must and delved back into the archives to come up with this idea… I don’t know if this was orchestrated by Nuance or by Melbourne Airport itself but I’m assuming it was Nuance.

People got into a sealed wind box with duty free vouchers of different values swirling around them. The challenge was to catch one of course. Each turnaround took 4-5 mins by the time someone got in, it was set up, they picked & got out again. Weird idea for the Christmas rush period and as you can see from the photo it wasn’t exactly a show stopper.

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