Duty Free promotion at Melbourne Airport

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Melbourne Airport ran a Duty Free promotion this Christmas and must and delved back into the archives to come up with this idea… I don’t know if this was orchestrated by Nuance or by Melbourne Airport itself but I’m assuming it was Nuance.

People got into a sealed wind box with duty free vouchers of different values swirling around them. The challenge was to catch one of course. Each turnaround took 4-5 mins by the time someone got in, it was set up, they picked & got out again. Weird idea for the Christmas rush period and as you can see from the photo it wasn’t exactly a show stopper.

Weird airport art

Not sure which airport this is at, it came from Twitter. I assume its Nebraska or somewhere similar. Odd.....

Sponsored airport gates

Airports are always looking for new ways to make money, improve wayfinding and make the airport experience more enjoyable. This example from Taipei...