I’ve always been a big believer in grazing food at airports – small servings which people can eat & run or eat as they walk around. Not only does it reduce the amount F&B cuts into the shopping dwell time but it basically encourages people to spend more because you don’t notice a number of smaller purchases.
At JFK they sell cakes, confectionary & apples on sticks. Not only do they look positively irrestistable, they’re easy to grab and take to the gate – or take while browsing the shops.
That overpriced chocolate bar at Gate 14 wasn’t about hunger—it was about control. In this in-depth essay, we explore how Mood Repair Theory explains airport retail behaviour, especially in high-stress domestic terminals, and what airports can learn from global best practice to meet travellers’ emotional needs.
Inside every old town lives a new story—emerging not instead of, but because of what came before.
Regional towns struggle not with invisibility—but with oversimplified mental maps. Drawing on schema theory, this article explores how Gippsland, Daylesford, and New Zealand have reshaped public perception—and what councils can learn from them.
Travel isn’t just about going somewhere anymore—it’s about becoming someone. The quiet revolution of gamification is reshaping how we experience destinations, and smart marketers are already playing several moves ahead.