x2 832e38

I’ve always been a big believer in grazing food at airports – small servings which people can eat & run or eat as they walk around. Not only does it reduce the amount F&B cuts into the shopping dwell time but it basically encourages people to spend more because you don’t notice a number of smaller purchases.

At JFK they sell cakes, confectionary & apples on sticks. Not only do they look positively irrestistable, they’re easy to grab and take to the gate – or take while browsing the shops.

Increasing sizes people order

Increasing sizes people order

In fast food restaurants & food courts you typically see a whole range of different drink sizes but often those retailers question offering the...

Taste dialects

Taste dialects

Consumer tastes vary wildly around the world, and even within countries there can be marked differences in favoured flavours and textures.  A new...