I’ve always been a big believer in grazing food at airports – small servings which people can eat & run or eat as they walk around. Not only does it reduce the amount F&B cuts into the shopping dwell time but it basically encourages people to spend more because you don’t notice a number of smaller purchases.
At JFK they sell cakes, confectionary & apples on sticks. Not only do they look positively irrestistable, they’re easy to grab and take to the gate – or take while browsing the shops.
Holiday Inn this month "launched" their brand "relaunch" which involves refreshing over 3,200 hotels by the end of 2010, new brand standards,...
I spend a lot of time in airports & visit a lot of different airports. I know a fair bit about what goes on behind the scenes in them,...
With aeronautical revenue declining in the face of dropping pax numbers, airports are not only looking for new ways of generating money but also...
There are many uses for people tracking in retail areas, from simple people counting to determining customer flow, dwell time etc. This weekend at a...