McDonalds has announced it will open its largest ever store for the London 2012 Olympics.  Its 3,000m2 spread over two floors with 1,500 seats.  It is planned to employ 470 staff and serve 50,000 Big Macs, 100,000 portions of fries and 30,000 milkshakes during the Games.

Photos: dailymail.co.uk

 

The Last Ten Minutes of Luxury

The Last Ten Minutes of Luxury

Guests pay for days yet remember minutes. The peak end rule explains why a stay often lives or dies on one high moment and the day of departure. What works, what fails, and how to design the arc so memory carries your brand home.

Airport Retail and the Psychology of Stress: What Makes Travellers Spend?

Airport Retail and the Psychology of Stress: What Makes Travellers Spend?

That overpriced chocolate bar at Gate 14 wasn’t about hunger—it was about control. In this in-depth essay, we explore how Mood Repair Theory explains airport retail behaviour, especially in high-stress domestic terminals, and what airports can learn from global best practice to meet travellers’ emotional needs.