ciboexpAll the F&B at JetBlue‘s JFK Terminal 5 is operated by OTG. There are essentially 4 components to their F&B strategy.

  1. Full service restaurants/cafes showcasing some of NYC’s top chefs
  2. A gourmet food hall which enables passengers to mix & match menu items from 8 quick serve eateries
  3. A Gourmet Market which offers more than 1,00 products including organic, vegan, Kosher, all-natural, no-sugar, gluten-free, heart healthy etc etc
  4. Onscreen ordering of food in departure lounges, which is then delivered to the passenger in the departure lounge.

The mix of F&B has been carefully designed to allow people to eat there, take onboard or indeed take home.

Full Service Restaurants/Cafes

5ive Steak – engergic bar with sidewalk style seating. This is a classic American Steakhouse.

3063877244 f6a69e96c03063032893 7989a5dbfbAeronuova – a trattoria featuring traditional Italian cuisine with a modern translation. Classic Italian films are displayed on flat screen televisions to encourage longer dwell time. Developed by Chef Mark Ladner.

Deep Blue – Sushi & other Asian specialities. This outlet has an ethereal feel of being in the water with its unique lighting. Developed by Michael Shulson.

Horizon Bakery Café – A French inspired bakering featuring local produce & artisan breaks. The baker, designed by Fitch, offers European style breakfasts and the bistro menu feature salads, soups, sandwiches and delicious desserts.

La Vie – a petit brasserie created by Chefs Riad Nasr and Lee Hanson. It showcases the flavors and textures of simple French country cooking.

Loft Kitchen & Bar – feeling like a Soho loft with its oversized art & communal tables, this restaurant & bar features an open kitchen and could best be described as comfort food meets global fusion.

2965435530 38368a3677 mNdeepblueew York Sports Grill (NYSG) – a sports bar & gril which sells pub-styled food and has 48 different beers on tap. It also of course has large screen TVs for watching sport

Piquillo – a personal favourite designed by Chef Alexandra Raij, this restaurant serves authentic tapas – the first ever in a US airport

Revolución – by Chef Roberto Santibañez , this is a Mexican restaurant.

3364814865 c75c502638 m

3513961985 61de677908 m

Gourmet Food Hall
3060150886 7201fc7060 mBoar’s Head: – custom sandwiches, wraps and panini featuring quality Boar’s Head meats and cheeses.3075336645 fa602a3686 m

Cheeburger Cheeburger – huge, juicy burgers, hot sandwiches, and milkshakes

Fresco Italian Pasta – pasta of course with more than 25 different sauces.

Dunkin Donuts – donuts, coffee, bagels

Lucy’s Asian Kitchen – every entrée is made to order in custom woks as customers watch.

3063043239 4fb508f223 m

Philly Cheesesteaks – traditional beef cheesesteaks, as well as pork and chicken, all hot3410174929 9809692b26 m
sandwiches at this quick-serve eatery are made to order

Pomes Frites – crispy potatoes with a variety of toppings. Three potato choices (Idaho, sweet and yucca) & 18 sauces as well as
gourmet salts

Roma Pizza – NY-style pizzas and calzones, by the slice or the whole pie.

3031231161 3e8259948b m

mouletfrites

3032447585 1cf7df7073 m3075339861 2c011e78f8 m

What I particularly like about the Foodhall, aside from the fact the food is quite yummy, is that its not “typical”. You can get chips but you can get them with different salts including Truffle Salt. The cheeseburgers aren’t cheap but they’re very good – certainly not your standard Macca’s fare you find in most airports.

GourmetMarkets/Grab & Go
2965152634 03597057d5 m

Cibo Express Gourmet Markets – the first genuine airport gourmet market, offering over 1,000 different products and beverages, all pre-packaged and on-board ready. The Markets offers something for everyone -including organics, vegan, Kosher, all-natural, nosugar, gluten-free, heart healthy and other distinctive products.

Deep Blue on the Fly – take-out from Deep Blue as well as an assortment of pre-packaged Asian favorites and delicacies.

Loft Shop – take-out from Loft Kitchen as well as pre-packaged favorites and delicacies from around the world.

The attention given to take-away food is significantly greater here than in most other airports, and the range is amazing. Partly its probably a reflection of New York that there are so many food specialties and diets catered to but it does ensure that there’s absolutely no logical reason why someone wouldn’t buy food at the airport.

2965147094 26b518d075 m

2964734394 5d4ee9636b m

re:vive
Re3590520570 b590686dfd m:vive is basically table-service dining in the departure gates, ordered via touch-screen monitors.

The monitors are situated in banks with comfortable seating, & power outlets for electronics – so customers can work or browse the internet as they wait for their food to be delivered.

The basic process goes something like this…

  1. You sit down at one of the terminals, browse the menu (ads are also played), choose what you want in terms of Food & Beverages (including alcohol). Your order is then tallied by the computer and it presents you with a final total including gratuity (15%). You swipe your credit or debit card on the machine at the side of the terminal. It sends the order to the nearby re:vive cafe and you receive a notification on how long it will be till your meal is delivered to you. The cafe then prepares what you’ve ordered and delivers it to your terminal – where hopefully you’re still sitting. Generally speaking meals seem to arrive in about 10 minutes – shorter if its just a drink or coffee.

1234567

Bars
o Away

Bars

Café – A Polynesian-inspired bar – umbrella drinks and cocktails in a fun, relaxing environment.

Jetblue wineVelocity Bar – numerous gates throughout T5, offering an extensive assortment of cocktails, beer and wine.

Coffee/Snack
Aunt Butchie’s Bakery and Café – a renowned Brooklyn bakery brings New York’s Favorite Chocolate Mousse Cake to T5, along with its line of bakery
items.

Jamba Juice – smoothies, juices and tea shots.

Reblog this post [with Zemanta]
The Evolution of Luxury: From Gold Leaf to Inner Peace

The Evolution of Luxury: From Gold Leaf to Inner Peace

Luxury isn’t about wealth—it’s about what’s missing. From postwar security to digital-era silence, what we call “luxury” keeps evolving. This essay explores how rarity shapes desire, how the luxury industry sells emotional scarcity, and why the most coveted experiences today are often the quietest.

Airport Retail and the Psychology of Stress: What Makes Travellers Spend?

Airport Retail and the Psychology of Stress: What Makes Travellers Spend?

That overpriced chocolate bar at Gate 14 wasn’t about hunger—it was about control. In this in-depth essay, we explore how Mood Repair Theory explains airport retail behaviour, especially in high-stress domestic terminals, and what airports can learn from global best practice to meet travellers’ emotional needs.