JetBlue’s JFK T5 Retail Offering

T5Aside from the extraordinary range of F&B, T5 also distinguishes itself with an innovative retail mix consisting of:

  • Blue Sky Traders  — Newsstand, sundries, “Read & Return” books and Press Express, a grab-and-go newspaper dispenser.
  • Borders — Full-size bookstore offering 7,000 titles as well as CDs and DVDs.
  • Brighton — Creative accessories you can mix and match, from lipstick cases and sunglasses to handbags and footwear.
  • CNBC Newsstand — Books, snacks, CNBC business day programming, and an online station to check stocks and the latest financial information.
  • Duty Free/Duty Paid International Shoppes — Sunglasses, jewelry, candy and perfumes at full price plus duty-free liquor and tobacco for international travellers
  • EH Eyewear — Famous Hampton store featuring a large assortment of today’s hottest sunglasses.
  • Lacoste — Strong assortment of apparel for men, women & children
  • Exoffico — Innovative adventure clothing from Washington for men and women.
  • Harmony Pharmacy — Service-oriented pharmacy and onsite medical center offering a high quality selection of international products. Also fills prescriptions.
  • Hot Trends — Get “the trend of the day” such as Dog-E-Works accessories and many of today’s hottest selling trends.
  • Muji to Go — Large retailer from Japan offering an assortment of diverse necessities for customers on the go.
  • Ron Jon Surf Shop — The “world’s most famous surf shop” finally makes it to New York bringing its Billabong, Quicksilver and other surf-brand gear.
  • Taxco Sterling — Silver jewelry designed by some of the best jewelers straight from Taxco, Mexico.
  • Techshowcase — Electronics store where you can sample cool tech gadgets before you buy.
  • WFAN — One of NYC’s most popular sports radio stations, 660AM, comes as a shop, with a full line of sports apparel and collectibles from New York’s professional and collegiate teams.
  • XpresSpa — “Premium Class” spa
The New Luxury Signal: Emotional Stability

The New Luxury Signal: Emotional Stability

Luxury resorts used to sell status and spectacle. Now they sell something quieter: relief. Guests arrive overloaded, and the best resorts are redesigning around sensory calm, reduced friction, and emotional steadiness. Modern luxury is less about what you add, and more about what you remove.

When You Can’t Leave: Designing for the Flight Reflex in Airports, Venues, and Hospitals

When You Can’t Leave: Designing for the Flight Reflex in Airports, Venues, and Hospitals

In high-stimulus public spaces, our bodies do more than react – they strategise.
Airports, hospitals, and stadiums all evoke subtle “Flight” responses: scanning, pacing, early exits.
Understanding how threat appraisal drives behaviour can help architects and planners design calmer spaces – and reveal why relaxation, not excitement, predicts dwell, spend, and satisfaction.

Small Towns, Big Relief: Nostalgia, Tradition, and the Break From Self

Small Towns, Big Relief: Nostalgia, Tradition, and the Break From Self

Small towns do more than change the scenery. They give visitors a break from themselves. This piece unpacks how nostalgia and tradition create identity relief that boosts spend, dwell time, and community value. Practical takeaways for tourism, luxury, food, museums, and policy.