Smart Signage that can recognise gender

genderrecognitionThe Singpore Agency for Science & Technology & Research has developed new technology that can identify the gender of a person.

The technology uses complex algorithms to differentiate facial features of males & females.

So what, I hear you say … well consider the application for marketing & for retail. What if you could change your message according to the gender of the person viewing it? For advertising posters in shopping centres, transit locations & airports, you could show a different ad depending on the person looking. In stores you could start to fine-tune your message based on the customer’s gender. You could change the way prices are presented, the colour of the signage, the words used – all to maximise response.

This new technology is going into another test phase toward the end of the year but hopefully may be available commercially in a few years time.

The Conflict Between Cognitive Abilities: Understanding the Trade-Offs

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New research reveals a surprising conflict between implicit statistical learning and executive functions, highlighting a trade-off between these cognitive abilities. Implicit statistical learning involves detecting patterns unconsciously, while executive functions encompass high-level processes like decision-making and problem-solving. The study found that individuals excelling in executive functions often struggle with implicit learning, suggesting a competitive interaction between these cognitive systems. This insight challenges traditional views of cognitive abilities as isolated strengths and underscores the need for balanced educational and professional strategies to optimize learning and performance.

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