1/3rd travellers influenced by frequent flier programmes

frequentflierAccording to the Visa & PATA “Determining Travel Preferences in 2009 & Beyond” survey, one in three respondents are heavily influenced by frequent flier programmes. This was strongest in China (49%), Hong Kong (47%) & Korea (44%). As would logically be expected, frequent fliers are more heavily influenced (48%) than occassional travellers (33%).

The survey also found that people are now taking shorter breaks (25% spent 3-5 days at destination) and are looking for cheaper alternatives (64% reviewing plans in light of economy)

Nothing surprising, but good to have the numbers.

Image : http://www.flickr.com/photos/kalleboo/

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