ShoeShine_T5There’s not many airports where you see the old shoeshine stand, but you do at JetBlue’s home in Terminal 5 at JFK.

Inkeeping with the whole design aesthetic of the terminal, they’ve taken the famous “Egg” chair designed by a Scandinavian contemporary of the original T5 designer Saarinen (Arne Jacobsen) and transformed it into a shoeshine concession.  Its operated by A Shine & Go from San Fancisco who take shoe shines to a level probably not seen in quite a few decades.  They’re a colourful cast of people who act like buffing your mules is the absolute highlight of their day – giving you not only a nicely spruced pair of shoes but a bit of entertainment in the process.

So how’s it working, apparently during the heavy winter weather which trashes shoes in minutes, they’re run off their feet.  The operators have found it so successful that other terminal’s are now seeking them out with rumors they’ll soon also be in other state’s.

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The System You’re Inside (And Why You Can’t See It)

The System You’re Inside (And Why You Can’t See It)

Most people believe they are making independent decisions. In reality, they are responding to systems they cannot see. From algorithms to economic structures to social norms, the real driver of behaviour is rarely the individual—it’s the environment shaping what feels possible, reasonable, or true.