Travel is down, we all know that, and few are being impacted as much as the cruise lines. Everyone is trying to come up with interesting & compelling new promotional ideas to get bookings. None however are quite as bizarre as TUI Cruises in Germany who is offering a refund to brides who become pregnant on its new liner, Mein Schiff, during their honeymoon cruise.
Needless to say the brides need to provide medical evidence.
Image : Jonlarge/Flickr
Most people believe they are making independent decisions. In reality, they are responding to systems they cannot see. From algorithms to economic structures to social norms, the real driver of behaviour is rarely the individual—it’s the environment shaping what feels possible, reasonable, or true.
Most environments are designed to stimulate. The most effective ones do the opposite. Calm doesn’t slow decisions—it improves them.
Some environments push behaviour. Others remove the need to push at all. The difference lies in how friction is designed—or eliminated.
What do dairy cows and casinos have in common with supermarkets, airports, and resorts? More than most retailers realise. This article explores the behavioural systems that shape customer flow, reduce friction, influence time perception, and drive sustainable yield. From routine and reinforcement to stress and throughput, the mechanics behind milk production and gambling floors reveal powerful lessons for retail strategy, customer experience design, and revenue optimisation.