The new Mind Chair is the creation of Peter Marigold & Beta Tank in London. It looks average but what it does is display high-definition moving imagery into the mind of the person seated in it. It uses a science attributed to Dr Paul Bach-y-Rita which transmits a high definition image via a persons skin so that they mentally “see” the transmission.
The Last Ten Minutes of Luxury
Guests pay for days yet remember minutes. The peak end rule explains why a stay often lives or dies on one high moment and the day of departure. What works, what fails, and how to design the arc so memory carries your brand home.