Well I guess you can’t criticise this Souvenir concession at Minneapolis St Paul Airport for not having a sense of place. A sense of taste though?
One thing though is that souvenir stores aren’t meant to look classy. Its not the way the product category generally works. In fact in so many cases in airports I’ve seen operators try to make the store look better, more exclusive & upmarket and its almost always been at the expense of sales.
Airport souvenir sales are generally impulse driven, value purchases and a store which looks too expensive or exclusive has a tendency to put people off. In this category anyway.
