It seems like everyone in starting the recognise the value of concierges but airlines have been late to get on board the trend.  Air New Zealand have recently announced that they will introduce an in-flight International Concierge service in April 08 on some routes.  The service will be staffed by 90 concierge staff who will consist of a combination of travel advisers, disrupt managers, loyalty and destination experts focussed on supporting every aspect of the passenger’s travel needs.  Their list of “can do” activities include escorting passengers to and from the aircraft, recommending “must-do” activities in New Zealand, assisting passengers with onward bookings, supporting passengers affected by weather disruptions/delays, or even talking through the finer points of customer’ in-flight wine selections.

These concierges will physically be on long haul fights, with the first routes to be included being flights between Auckland and LA, San Francisco, Vancouver and Hong Kong.

The New Luxury Signal: Emotional Stability

The New Luxury Signal: Emotional Stability

Luxury resorts used to sell status and spectacle. Now they sell something quieter: relief. Guests arrive overloaded, and the best resorts are redesigning around sensory calm, reduced friction, and emotional steadiness. Modern luxury is less about what you add, and more about what you remove.

When You Can’t Leave: Designing for the Flight Reflex in Airports, Venues, and Hospitals

When You Can’t Leave: Designing for the Flight Reflex in Airports, Venues, and Hospitals

In high-stimulus public spaces, our bodies do more than react – they strategise.
Airports, hospitals, and stadiums all evoke subtle “Flight” responses: scanning, pacing, early exits.
Understanding how threat appraisal drives behaviour can help architects and planners design calmer spaces – and reveal why relaxation, not excitement, predicts dwell, spend, and satisfaction.

Small Towns, Big Relief: Nostalgia, Tradition, and the Break From Self

Small Towns, Big Relief: Nostalgia, Tradition, and the Break From Self

Small towns do more than change the scenery. They give visitors a break from themselves. This piece unpacks how nostalgia and tradition create identity relief that boosts spend, dwell time, and community value. Practical takeaways for tourism, luxury, food, museums, and policy.

The Last Ten Minutes of Luxury

The Last Ten Minutes of Luxury

Guests pay for days yet remember minutes. The peak end rule explains why a stay often lives or dies on one high moment and the day of departure. What works, what fails, and how to design the arc so memory carries your brand home.