Guests pay for days yet remember minutes. The peak end rule explains why a stay often lives or dies on one high moment and the day of departure. What works, what fails, and how to design the arc so memory carries your brand home.
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Airports, resorts, and luxury boutiques don’t just sell products. They sell time — scarce, abundant, distorted, or timeless. This essay explores how time shapes shopping behaviour.
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Retail has doubled down on experience design to win back emotion and attention. But when design becomes control, engagement collapses into performance.
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Not everyone who sounds like a genius is one. Our cultural radar is tuned to confidence, not complexity—narcissism, not nuance. In this piece, I trace the myth of genius through history, psychology, and systems, and suggest a quieter, more connective intelligence that the world urgently needs.
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Nearly 40% of aged care food is thrown away—unrecorded, unnoticed, unremarked. But a new generation of AI tools is changing that. By tracking what’s actually eaten, systems like AFINI-T offer real-time insight into nutrition, risk, and resident dignity—transforming food from a static cost into a dynamic source of intelligence. This isn’t about surveillance. It’s about finally listening to the plate.
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We use the Swiss Cheese Model to explain how failures happen—but what if we flipped it? This article explores how Swiss Cheese Thinking can transform traditional strategic planning into a resilience-based, investor-grade framework that absorbs shocks instead of collapsing under them.
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Luxury isn’t about wealth—it’s about what’s missing. From postwar security to digital-era silence, what we call “luxury” keeps evolving. This essay explores how rarity shapes desire, how the luxury industry sells emotional scarcity, and why the most coveted experiences today are often the quietest.
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As more banks close their doors across rural Australia, communities are turning to post offices for basic services—but can they really replace what’s been lost?
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That overpriced chocolate bar at Gate 14 wasn’t about hunger—it was about control. In this in-depth essay, we explore how Mood Repair Theory explains airport retail behaviour, especially in high-stress domestic terminals, and what airports can learn from global best practice to meet travellers’ emotional needs.
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