Earlier this month Nike opened its first store with all its action sports brands under the one roof – Nike 6.0, Hurley, Converse and Nike SB – in Laguna Beach. The two level space has the store area on the lower...
Read MoreMuch has been written & researched about the psychology of colour and its application to retail environments. The general rule of thumb being to choose colours which support both the shopper experience & the...
Read MoreBurberry opened its new 800m2 store at the ION Orchard shopping center in Singapore this week. The store will carry the full range of men’s & women’s wear as well as their children’s range, accessories,...
Read MoreIvanka Trump is getting serious about her jewellery line, hiring her first CEO Andrea Hansen. Hansen is no lightweight, having worked for the last 24 years at H.Stern. She will be focussing on increasing sales at their only...
Read MoreSkin Cancer prevention campaign from 1981 which really became part of the Australian venacular. It used a mascot – the seagull called Sid. The campaign was extended in later years to include sunglasses & shade and...
Read More“Harmony Between Man, Nature and Machine” is the Prius promise – something we’ve all heard before but rarely has it been better executed than in Prius’s new marketing campaign. Basically the premise is that...
Read MoreHoliday Inn this month “launched” their brand “relaunch” which involves refreshing over 3,200 hotels by the end of 2010, new brand standards, touchpoints and of course a new logo & ads. Whilst Holiday...
Read MoreVersace opened two new stores in Dubai this month – one a full boutique and the other a jewellery offering. The boutique is at Dubai Mall, covers 600m2 & reflects the typical Versace DNA of glamour & Italian...
Read MoreMiu Miu are certainly expanding. This month they opened their first boutiques in China & Turkey to add to their growing range of directly operated stores. Currently the Miu Miu brand has around 20% of the turnover of Prada...
Read More