Author: Kim Hatton

Aussie Bonds

Its interesting to see this old campaign raised in the parliamentary reports looking at ways of funding the proposed NBN. This campaign dates back to the early 80’s and was successful due to a combination of a very simple...

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Liptons

The whole “jiggler” idea actually started back in the late 70’s with this ad. But it wasn’t until the early 80’s that we got the internally memorable “everybody’s jiggling”...

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Nike opens new concept store

Earlier this month Nike opened its first store with all its action sports brands under the one roof – Nike 6.0, Hurley, Converse and Nike SB – in Laguna Beach. The two level space has the store area on the lower...

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Burberry’s new store opens in Singapore

Burberry opened its new 800m2 store at the ION Orchard shopping center in Singapore this week. The store will carry the full range of men’s & women’s wear as well as their children’s range, accessories,...

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Ivanka Trump gets serious

Ivanka Trump is getting serious about her jewellery line, hiring her first CEO Andrea Hansen.  Hansen is no lightweight, having worked for the last 24 years at H.Stern.  She will be focussing on increasing sales at their only...

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Slip, Slop, Slap.

Skin Cancer prevention campaign from 1981 which really became part of the Australian venacular.  It used a mascot – the seagull called Sid.  The campaign was extended in later years to include sunglasses & shade and...

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