Ivanka Trump is getting serious about her jewellery line, hiring her first CEO Andrea Hansen. Hansen is no lightweight, having worked for the last 24 years at H.Stern. She will be focussing on increasing sales at their only...
Read MoreSkin Cancer prevention campaign from 1981 which really became part of the Australian venacular. It used a mascot – the seagull called Sid. The campaign was extended in later years to include sunglasses & shade and...
Read More“Harmony Between Man, Nature and Machine” is the Prius promise – something we’ve all heard before but rarely has it been better executed than in Prius’s new marketing campaign. Basically the premise is that...
Read MoreHoliday Inn this month “launched” their brand “relaunch” which involves refreshing over 3,200 hotels by the end of 2010, new brand standards, touchpoints and of course a new logo & ads. Whilst Holiday...
Read MoreVersace opened two new stores in Dubai this month – one a full boutique and the other a jewellery offering. The boutique is at Dubai Mall, covers 600m2 & reflects the typical Versace DNA of glamour & Italian...
Read MoreMiu Miu are certainly expanding. This month they opened their first boutiques in China & Turkey to add to their growing range of directly operated stores. Currently the Miu Miu brand has around 20% of the turnover of Prada...
Read MoreI spend a lot of time in airports & visit a lot of different airports. I know a fair bit about what goes on behind the scenes in them, particularly with airport development, and the amount of money which goes into designing...
Read MoreLonely Planet spent a lot of money developing applications for Microsoft Surface but have yet to roll one out anywhere. Many expected it in their new store at Sydney Airport (their only store in the world) but from comments made...
Read MoreMcDonalds is known & often criticised for always being the same wherever you go – or at least that’s what people often think. Its not the case however. McDonalds does have some core items which are the same but...
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