Author: Kim Hatton

Where did those brand names come from?

A recent article in CIO solved the mystery of where some of the most iconic tech brand names came from. Ipod – apparently this one came from Steve Jobs originally conceiving of Apple’s MP3 player as a hub to other...

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McDonalds goes unbranded in Japan

McDonalds launched a campaign to bring the quarter pounder to Japan which has an interesting twist – converting two of their locations in Tokyo into exclusive Quarter Pounder shops but totally without any McDonalds...

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Barbie flagship store opening in Shanghai

Barbie are opening a 3400m2 flagship store along Shaghai’s trendy Huai Hai Rd. Mattel has invested over $US30 million too set up the first Barbie worldwide flagship store. They’ve also developed a new set of Asian...

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