Baby Burgers and Baby Tacos are literally baby or little versions which you can eat one handed. The marketing slant gives them talkability and story value and the product itself would be ideal at markets, in tourism areas and at airports where you want people to keep moving as they eat – and hence increase spend rates. The other benefit of these bite sized treats is very simply that people buy more, somewhat like yum cha, because each item is relatively cheap.
Luxury resorts used to sell status and spectacle. Now they sell something quieter: relief. Guests arrive overloaded, and the best resorts are redesigning around sensory calm, reduced friction, and emotional steadiness. Modern luxury is less about what you add, and more about what you remove.
Small country towns show how trust, reciprocity, and human scale create a stronger retail model. This article explains why Gen Z aligns with country retail and what big brands can learn.
In high-stimulus public spaces, our bodies do more than react – they strategise.
Airports, hospitals, and stadiums all evoke subtle “Flight” responses: scanning, pacing, early exits.
Understanding how threat appraisal drives behaviour can help architects and planners design calmer spaces – and reveal why relaxation, not excitement, predicts dwell, spend, and satisfaction.
Small towns do more than change the scenery. They give visitors a break from themselves. This piece unpacks how nostalgia and tradition create identity relief that boosts spend, dwell time, and community value. Practical takeaways for tourism, luxury, food, museums, and policy.