Baby Burgers and Baby Tacos are literally baby or little versions which you can eat one handed. The marketing slant gives them talkability and story value and the product itself would be ideal at markets, in tourism areas and at airports where you want people to keep moving as they eat – and hence increase spend rates. The other benefit of these bite sized treats is very simply that people buy more, somewhat like yum cha, because each item is relatively cheap.
Luxury isn’t about wealth—it’s about what’s missing. From postwar security to digital-era silence, what we call “luxury” keeps evolving. This essay explores how rarity shapes desire, how the luxury industry sells emotional scarcity, and why the most coveted experiences today are often the quietest.
That overpriced chocolate bar at Gate 14 wasn’t about hunger—it was about control. In this in-depth essay, we explore how Mood Repair Theory explains airport retail behaviour, especially in high-stress domestic terminals, and what airports can learn from global best practice to meet travellers’ emotional needs.
Inside every old town lives a new story—emerging not instead of, but because of what came before.
Regional towns struggle not with invisibility—but with oversimplified mental maps. Drawing on schema theory, this article explores how Gippsland, Daylesford, and New Zealand have reshaped public perception—and what councils can learn from them.