Barbie are opening a 3400m2 flagship store along Shaghai’s trendy Huai Hai Rd. Mattel has invested over $US30 million too set up the first Barbie worldwide flagship store. They’ve also developed a new set of Asian and Caucasian Barbie dolls for the grand opening.
The Last Ten Minutes of Luxury
Guests pay for days yet remember minutes. The peak end rule explains why a stay often lives or dies on one high moment and the day of departure. What works, what fails, and how to design the arc so memory carries your brand home.