Whether its a sign of the financial times or people are just after a bargain, the Boxing Day sales seem to be going mad today even for the luxury brands.
QVB – Sydney
Gucci – Melbourne
Queues outside David Jones before opening
Myer
Louis Vuitton
Apple
Harvey Norman
Others
Most people believe they are making independent decisions. In reality, they are responding to systems they cannot see. From algorithms to economic structures to social norms, the real driver of behaviour is rarely the individual—it’s the environment shaping what feels possible, reasonable, or true.
Most environments are designed to stimulate. The most effective ones do the opposite. Calm doesn’t slow decisions—it improves them.
Some environments push behaviour. Others remove the need to push at all. The difference lies in how friction is designed—or eliminated.
Aldi doesn’t just sell groceries differently—it changes how people think, choose, and move. This is what happens when you design for constraint instead of abundance.