Frictionless vs Soulless: The Hospitality Threshold
As hospitality automates for efficiency, a critical line is emerging. Explore the hospitality threshold — where frictionless design becomes soulless, and which moments must stay human.
The Cost of Performing Rest
Modern systems have turned rest into something we perform rather than something that restores us. This essay explores why holidays often fail to renew people, how work and the holiday industry reinforce the problem, and what real restoration actually requires.
The New Luxury Signal: Emotional Stability
Luxury resorts used to sell status and spectacle. Now they sell something quieter: relief. Guests arrive overloaded, and the best resorts are redesigning around sensory calm, reduced friction, and emotional steadiness. Modern luxury is less about what you add, and more about what you remove.
Lessons From the Country Store: What Big Retail Forgot About Trust
Small country towns show how trust, reciprocity, and human scale create a stronger retail model. This article explains why Gen Z aligns with country retail and what big brands can learn.