Guests pay for days yet remember minutes. The peak end rule explains why a stay often lives or dies on one high moment and the day of departure. What works, what fails, and how to design the arc so memory carries your brand home.
Airports, resorts, and luxury boutiques don’t just sell products. They sell time — scarce, abundant, distorted, or timeless. This essay explores how time shapes shopping behaviour.
Retail has doubled down on experience design to win back emotion and attention. But when design becomes control, engagement collapses into performance.
Luxury isn’t about wealth—it’s about what’s missing. From postwar security to digital-era silence, what we call “luxury” keeps evolving. This essay explores how rarity shapes desire, how the luxury industry sells emotional scarcity, and why the most coveted experiences today are often the quietest.