Ivanka Trump is getting serious about her jewellery line, hiring her first CEO Andrea Hansen. Hansen is no lightweight, having worked for the last 24 years at H.Stern. She will be focussing on increasing sales at their only store – on Madison Avenue, expanding...
Skin Cancer prevention campaign from 1981 which really became part of the Australian venacular. It used a mascot – the seagull called Sid. The campaign was extended in later years to include sunglasses & shade and became “Slip, Slop, Slap, Seek,...
“Harmony Between Man, Nature and Machine” is the Prius promise – something we’ve all heard before but rarely has it been better executed than in Prius’s new marketing campaign. Basically the premise is that this machine (ie the new Prius) enables you...
Holiday Inn this month “launched” their brand “relaunch” which involves refreshing over 3,200 hotels by the end of 2010, new brand standards, touchpoints and of course a new logo & ads. Whilst Holiday Inn perhaps hasn’t grown as fast...
Versace opened two new stores in Dubai this month – one a full boutique and the other a jewellery offering. The boutique is at Dubai Mall, covers 600m2 & reflects the typical Versace DNA of glamour & Italian craftsmanship. The architectural details echo...
Miu Miu are certainly expanding. This month they opened their first boutiques in China & Turkey to add to their growing range of directly operated stores. Currently the Miu Miu brand has around 20% of the turnover of Prada but it is growing considerably faster and...
