McDonalds goes unbranded in Japan

McDonalds launched a campaign to bring the quarter pounder to Japan which has an interesting twist – converting two of their locations in Tokyo into exclusive Quarter Pounder shops but totally without any McDonalds branding. Instead of the familar golden arches,...

Barbie flagship store opening in Shanghai

Barbie are opening a 3400m2 flagship store along Shaghai’s trendy Huai Hai Rd. Mattel has invested over $US30 million too set up the first Barbie worldwide flagship store. They’ve also developed a new set of Asian and Caucasian Barbie dolls for the grand...

Mastercard release Diamond card

With the desire to demonstrate one’s status growing stronger and wealth levels increasing, its becoming increasingly hard to “brand” oneself as “wealthy” I guess.  If platinum cards are becoming passe then what does one do?  Well...

Johnnie Walker Blue Label Diary “By Appointment Only”

More than just your standard licensed branded product, the Johnnie Walker Blue Diary is not only a place to note your appointments but its your pass into exclusive events such as the Monaco Grand Prix 2009, the Johnnie Walker Gold Championships, a bespoke blending...

Louis Vuitton launches signature cut diamonds

Louis Vuitton have launched a series of patented diamond cuts based on their famous monogram flowers. The cuts have taken three years to develop and have between 61 and 77 facets depending on the design. The diamonds come in a variety of settings such as a necklace...

Bottega Veneta Opens In Qatar

Bottega Veneta has opened a store in Villaggio Mall in Doha, selling men’s and women’s ready-to-wear, small leather goods, handbags, luggage, eyewear, shoes and furniture.  The Villaggio Mall has 220 stores and is the largest retail space (for now) in...