The “broken window” theory has been around for ages. It was based originally on an observation of old buildings – if a broken window isn’t repaired promptly that it acts like an invitation for vandalism. The theory was the basis of...
Its been known for a long time that too many choices can have a negative impact on sales. A study done at Columbia University in 2000 showed people confronted with 24 gourmet jam jars vs 6 showed that whilst the larger selection increased the likelihood of people...
According to researchers at Brunel University, when it comes to shopping we revert to evolutionary roles – men are the hunters, women are the gatherers. Women like searching and finding the best values – they enjoy the process of shopping. Men, on the...
Pantone are pretty good at picking colour trends or perhaps its just that people follow what they say and therefore create products in those colours. Either way we’re likely to see lots of turquoise in 2010, both in products and retail outlets. “Turquoise...
Running all weekend at 303 Grand is a whole new pop up retail concept. Subports, an SMS purchasing system is presenting a shop of unique gifts that will be wrapped up so that buyers won’t know what’s inside. An on-site psychic will help shoppers decide...
