Uniqlo’s same-store sales in October were up 35.7% over last year in Japan, following falling temperatures, the launch of the +J collection and other promotional campaigns. The number of customers in these stores rose 24.6%. Total sales increased 47.7%...
I know stores like Wal-mart prides itself on being a one stop shop for all your needs. I also know that “cradle to grave” customer retention strategies gained popularity in the 90’s and are now pretty much commonplace. However I still find it a...
Another similar concept to Planeshop (although not in airports) has opened in Holland and have plans to spread. BrandNew Stores are basically creating a chain store concept around pop-up retail, taking permanent stores in premium locations and then allowing brands to...
Consumer tastes vary wildly around the world, and even within countries there can be marked differences in favoured flavours and textures. A new study conducted for Costa Coffee by food psychologist Greg Tucker and the University of Nottingham’s Flavour...
I might like alternative media and applaud creative marketing concepts but I think this one goes a little too far perhaps. Right Guard developed a campaign using “Pitvertisers” who wore shirts with small video screens in their armpits. When they lift...
Most airports have chocolate shops these days, its one of the fastest growing travel retail categories. Aside from Brussels and to some degree Zurich though, I haven’t found many airport chocolate shops which really impressed me – which stood out as...
