The 4% Problem: Why Absurd Beliefs Don’t Disappear, They Scale

The 4% Problem: Why Absurd Beliefs Don’t Disappear, They Scale

In 2013, a survey asked Americans whether they believed lizard people were secretly controlling the government. About 4% said yes. It’s easy to dismiss that as a joke. A statistical oddity. It’s more useful to treat it as a signal. Because that 4% doesn’t go away. It...
The Cost of Performing Rest

The Cost of Performing Rest

There is a particular kind of fatigue that shows up at the end of holidays. Not the exhaustion of overwork, but something quieter and more confusing. People return technically rested, yet unchanged. Time off happened. Obligations paused. And still, the sense of...