Category: Retail
When You Can’t Leave: Designing for the Flight Reflex in Airports, Venues, and Hospitals
In high-stimulus public spaces, our bodies do more than react – they strategise.
Airports, hospitals, and stadiums all evoke subtle “Flight” responses: scanning, pacing, early exits.
Understanding how threat appraisal drives behaviour can help architects and planners design calmer spaces – and reveal why relaxation, not excitement, predicts dwell, spend, and satisfaction.
The Last Ten Minutes of Luxury
Guests pay for days yet remember minutes. The peak end rule explains why a stay often lives or dies on one high moment and the day of departure. What works, what fails, and how to design the arc so memory carries your brand home.
Read More
The Hidden Psychology of Time in Retail: From Scarcity to Timelessness
Airports, resorts, and luxury boutiques don’t just sell products. They sell time — scarce, abundant, distorted, or timeless. This essay explores how time shapes shopping behaviour.
Read More
When the Fix Becomes the Flaw : Why ‘Experience Design’ Is Breaking Retail
Retail has doubled down on experience design to win back emotion and attention. But when design becomes control, engagement collapses into performance.
Read More
Airport Retail and the Psychology of Stress: What Makes Travellers Spend?
That overpriced chocolate bar at Gate 14 wasn’t about hunger—it was about control. In this in-depth essay, we explore how Mood Repair Theory explains airport retail behaviour, especially in high-stress domestic terminals, and what airports can learn from global best practice to meet travellers’ emotional needs.
Read More
Engineered to Spend: The Hidden Psychology Behind Airport Layouts
Airports aren’t just about planes and passports—they’re carefully engineered environments that shape your behavior at every step. From retail layouts to time pressure, here’s how airport design nudges you more than you realize.
Read More
The Reciprocity Effect: How Strategic Favors Create Powerful Relationships
That free cheese cube creates an invisible thread of obligation—the same primal mechanism that once ensured tribal survival now shapes your shopping cart.
Read More
Why Touch Sells: The Hidden Psychology of Shopping
From neuroscience to retail strategy: How our most primitive sense shapes modern buying decisions, and why digital commerce is making touch more vital than ever.
Read More
Sustainability at Events: Innovative Approaches to Reducing Food Waste
The Growing Challenge of Food Waste at Events In the realm of large-scale events, from sprawling...
Read More
Navigating the New Normal: Phygital Solutions in Airport Retail
In airports worldwide, a retail transformation is underway. This “phygital” revolution...
Read More
Phygital Retail Trends: What Consumers and Businesses Need to Know
In the ever-evolving game of commerce, something new has emerged, weaving together the digital...
Read More
Unlocking the Pricing Puzzle: The Power of Weber’s Law
Discover the power of Weber’s Law in setting effective pricing strategies. This blog post unravels how small, incremental changes in price or product variables, guided by this 19th-century principle, can subtly influence consumer behaviour and enhance business profitability. It’s time to focus on the differences that truly make a difference.
Read More