Coach developing new brand?

reed

The Creative Director of Coach, Reed Krackoff, hasn’t really drawn attention to himself the way other Creative Directors have in the fashion industry. This however might be changing. Coach have apparently registered new Trademarks for “Reed”, “Reed Krakoff” and “RK” for ready-wear, leathergoods & personal care products as well as “hotel & restaurant services”.

Coach are staying tight lipped about their plans but it does appear they’re considering something.

Whilst Coach have reported a 0.6% decline in sales in the last quarter, the brand is still healthy and largely debt free. Their profits may have been hit by the GEC but not as badly as many other brands so perhaps investment is on the horizon.

When You Can’t Leave: Designing for the Flight Reflex in Airports, Venues, and Hospitals

When You Can’t Leave: Designing for the Flight Reflex in Airports, Venues, and Hospitals

In high-stimulus public spaces, our bodies do more than react – they strategise.
Airports, hospitals, and stadiums all evoke subtle “Flight” responses: scanning, pacing, early exits.
Understanding how threat appraisal drives behaviour can help architects and planners design calmer spaces – and reveal why relaxation, not excitement, predicts dwell, spend, and satisfaction.

The Last Ten Minutes of Luxury

The Last Ten Minutes of Luxury

Guests pay for days yet remember minutes. The peak end rule explains why a stay often lives or dies on one high moment and the day of departure. What works, what fails, and how to design the arc so memory carries your brand home.