In celebration of Coca-Cola’s 125th anniversary, they created an immersive “future room” concept at the Turkish modern art museaum Santralistanbul. It was 90m2 with 270 degree projection mapping and a show lasting around 4 minutes showcasing Coca-Cola’s history. Its a terrific concept and the work behind the presentation is spectacular but I can’t help feel that it wasn’t really an immersive brand experience. To me at least, this didn’t “feel” like the Coca-Cola brand from a consumer perspective but more the corporate personality.
Check out the video, it does the installation far more justice than the photos
