A University of California study has suggested that colours can be associated with body postures. Blue was associated with a relaxed figure, red with an angy or violet figure, re/yellow with a dancer and blue/green with a welcoming, thinking or searching figure (depending partly on the tone).
The Last Ten Minutes of Luxury
Guests pay for days yet remember minutes. The peak end rule explains why a stay often lives or dies on one high moment and the day of departure. What works, what fails, and how to design the arc so memory carries your brand home.
