diamondsChocolate and hot stone massages and now officially passe, diamond massages are the hottest luxury spa treatment.

These treatments involve massaging the skin with 1.5 carats of diamond powder mixed with irons which is left on for a few minutes to react then removed via magnets.

Allegedly it has anti-aging as well as detoxifying effects. Seems like a dreadful waste of diamonds to me.

The Last Ten Minutes of Luxury

The Last Ten Minutes of Luxury

Guests pay for days yet remember minutes. The peak end rule explains why a stay often lives or dies on one high moment and the day of departure. What works, what fails, and how to design the arc so memory carries your brand home.

Airport Retail and the Psychology of Stress: What Makes Travellers Spend?

Airport Retail and the Psychology of Stress: What Makes Travellers Spend?

That overpriced chocolate bar at Gate 14 wasn’t about hunger—it was about control. In this in-depth essay, we explore how Mood Repair Theory explains airport retail behaviour, especially in high-stress domestic terminals, and what airports can learn from global best practice to meet travellers’ emotional needs.